COMMUNICATION

This is an important activity for the company, which is structured in the follow ways:

Internal relationship: periodically we organize single or general meetings with the sale force to inform, training and make the point of the business situation in their channel.

Training: the activity is developed towards points of sale according to the kind of products.

Planning: the communication activity provides for a strategy, with objectives consistent with the ones of commercial politic, oriented to obtain the most effective support.

Image: all the promotional and advertising material, to make visible the brands, is created and produced in a synergetic and coordinated way.

Press office: active for all the brands.

Promotion: where is possible, we realized targeted interventions.

Advertising: there are planned campaigns, which could be trade or to consumers, depending on the positioning of the brands.